Marketing Campaign Manager/ Campaign Management Specialist

Boston, MA

Role Description

The Marketing Campaign Manager (MCM) is responsible for providing input on database and data driven marketing strategies, implementing data-driven marketing projects / initiatives and is capable of supporting related analytic and reporting projects as required.

The individual requires knowledge of both marketing and technical database system/campaign management software. The MCM is responsible for providing technical input on campaign design strategies, implementing campaign projects within a campaign automation environment, and ensuring campaign design meets the objectives of related analytic and reporting projects.


Key Responsibilities

  • Analyze application requirements from end users, and create requirements and functional specifications.
  • Develop marketing campaigns to meet the functional specifications.
  • Implement, support, and document changes to the campaign environment.
  • Document and maintain the application guide for end users.
  • Troubleshoot issues, provide root cause analysis, and solution to prevent that issue happening in future.
  • Proactively monitor overall health of campaigns and apply optimization as required.
  • Work closely with database team to provide application requirements, and perform required testing for applications and on behalf of end users.
  • Keep abreast of the marketing best practices and provide consultative services to clients for their business improvements.

Skillset

  • Minimum of 3 years’ experience in marketing campaign management
  • Minimum of 3 years’ experience in database design and development
  • Hands experience with Industry leading campaign management platforms such as, Adobe Campaign, Exact Target, Unica, etc.
  • Adobe Campaign is a PLUS
  • Significant proficiency with database applications such as SQL, Access, FoxPro a plus
  • Advanced skills with Word, Excel, Visio, and PowerPoint

Educational Background

Bachelor’s degree in Marketing/ Business

Experience (overall IT experience)

5+ years

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