A global Fortune 500 technology and specialty materials company was looking to create a consistent customer experience by merging its six business units under one brand. TechAspect improved customer responsiveness and automated routine activities by implementing Sitecore SAP and AD on its new unified website.
The client had six business units with individual portals. Multiple logins were leading to an inconsistent user experience. Major challenge was to enhance customer service efficiency by creating new B2B order management website to encourage cross-selling and upselling opportunities. The client also wanted to improve personalization through customized access to various product catalogs, pricing and privileges based on user needs.
We conducted multiple workshops to identify all functional, non-functional and design aspects of the new site. Various best practices were implemented to integrate SAP with the client’s order management data. The team enabled role-based authentication and user impersonation to resolve order issues quickly, driving more traffic toward online ordering. Leveraging Sitecore DMS, the client’s business teams also gained access to a host of customized and value-added reports.
The finished project demonstrated visible improvement in site performance, reducing the page loads from 20-30 seconds to only 2-3 seconds. Effective SAP integration for real-time order management automated routine activities and reduced order-entry errors. Customer access to information on all devices with no restrictions at the device or browser level led to enhanced customer satisfaction.
Technologies & Services