A major health insurance company needed to consolidate the disparate web properties of its various lines of business into one cohesive web presence including Medicare, individual health insurance products, pharmacy solutions and dental/vision plans. TechAspect enhanced this client’s brand and created a better visitor experience with Sitecore CMS.

  • Challenge

    The client had multiple web properties for myriad lines of business. Lack of coherence amongst them and the sheer scale of operations made it increasingly complex to scale up. TechAspect developed a site that helped the client to leverage cross-selling capabilities, respond to market changes more quickly and increase member preference for online enrollment.

  • Our Solution

    TechAspect implemented a cohesive web property using Sitecore CMS and MVS framework. This site allowed various business functions like third-party integrations for enhanced information flow across various systems, uniform presentation of various content in multiple web properties, centralized administration of multiple workspaces within Sitecore, re-usability of existing common items amongst the web property and enablement of cross-selling DMS (Digital Marketing System).

  • Result

    The result was a smooth functioning site where the brand was brought to life. With an enhanced user experience and quicker go-to-market time for various products, the company has been rated #1 in various web categories amongst U.S. insurance companies. Reduced maintenance costs and efficient content management also allowed marketing spend to be optimized.

  • Technologies & Services

    Sitecore

    Validation Framework


    Content Migration

    Implementation

    Personalization

    Strategy

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