This client wanted to restructure its website and achieve new functionality through content restructuring, site expansion, visual redesign, powerful search capabilities and web analytics. Because the legacy CMS was unable to achieve these goals, the client turned to Sitecore for its out-of-the-box features, scalability, multilingual capabilities and fast development cycle.
TechAspect leveraged Sitecore’s role-based workflows to ensure web content receives appropriate reviews and approvals prior to publishing on the live site. The team created content elements using Sitecore templates, allowing authors to reuse content across multiple websites. They also used the cloning feature to create dynamic duplicates of items, enabling greater flexibility.
After the roll-out of 13 country-specific sites, all sites are now managed within Sitecore—with each site’s unique requirements controlled in a separate bunch. Today, customized analytics (by business division) now provide crucial insights, and integration with social media tools are keeping visitors informed and driving more traffic to the site, with more than 30,000 new visitors per week.
Technologies & Services